Take a peek at my creative process:
My Approach
Design is a way of communication, and communication is a way to solve problems. Branding suites, advertisements, and all various branding collateral must be functional by being able to convey information.
Visual References
I enjoy pulling photos to help visually communicate ideas and sketches for peers and clients. My design thesis was based on dynamic mood boards and neuroaesthetic principles, so I understand how important visuals are from the very start of a project.
Variation
When deciding on a final direction, it’s important to explore all different avenues during the ideation phase, from the obvious to the out of left field. once a selection is made, I love to take the same logo and slightly in 50 different ways. It’s the little details that can really make or break a project.
